Anthropic's AI model and coding agent, which Blinkins uses directly for research, copywriting and building its own internal tooling.
Visit the Claude website →Research synthesis, first-draft campaign copy, and building the internal tools an outbound operation runs on.
Synthesizing research on a company or market before writing a campaign
Drafting and iterating on cold email copy against real operator feedback
Building and maintaining the internal tools and scripts Blinkins runs on
Claude is in daily use across research, copy drafting, and building this website and Blinkins' internal tooling — it's not a single-purpose tool in our stack, it's closer to a standing part of how the work gets done.
We don't publish AI-drafted copy or research without a human reviewing and editing it against real campaign data — a draft is a starting point, not a finished deliverable.
Pricing changes frequently — check Anthropic's website for current plans.
The honest version of this is that Claude isn't really a 'tool' we use for one task — it's closer to infrastructure at this point, involved in research, copy, and the code behind most of what Blinkins runs.
The discipline that matters isn't whether to use AI, it's never shipping its first draft unedited — every piece of campaign copy or research still gets checked against what we actually know about the market.