Insights

Field notes on outbound, GTM systems, data, and sales infrastructure.

Why Outbound · Featured

How Many Cold Emails Does It Take to Book One Meeting in 2026?

There is no universal number. Based on publicly available benchmark data, the average B2B cold email campaign books roughly one meeting per 250–300 sends (a ~0.4% conversion rate), but poorly…

Jiten Khatri · Aug 2026 · 15 min read
Outbound Strategy

Why Most B2B Outbound Systems Break Down (And How to Fix Them)

Jiten Khatri · Aug 2026 · 6 min read
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