OpenAI's general-purpose AI assistant, widely used across marketing and sales teams for research, drafting and brainstorming.
Visit the ChatGPT website →General research, brainstorming and first-draft writing across a wide range of formats.
Quick research and summarization on a company or topic
Brainstorming campaign angles or messaging directions
First-draft writing across formats beyond just cold email
ChatGPT is commonly used for research, brainstorming and first-draft writing in GTM and sales workflows generally.
As with any general AI assistant, output used in a live campaign should be checked against real data rather than taken as fact — a model can sound confident and still be wrong about a specific company or market.
Pricing changes frequently — check OpenAI's website for current plans.
We don't have a strong, hands-on operator opinion to offer on ChatGPT specifically within our own outbound workflow — it's included here because it's a tool most readers researching this space already know, not because we're recommending it over alternatives we use directly.