A detailed look at Blinkins engagements, the markets we targeted, what we ran, and what happened.
Pointerz, a US-based enterprise HR SaaS platform, needed to build consistent, predictable pipeline in the India market. Previous efforts were scattered across freelancers and generic list-buying, with no coherent targeting or infrastructure behind them.
We defined a specific ICP by seniority, company size, and buying signal, then built a messaging sequence across email and LinkedIn tailored to how HR and People leaders in the India market actually evaluate new platforms.
We stood up dedicated sending domains and warmed infrastructure for deliverability, launched the sequence, and reviewed reply and qualification data every week — cutting underperforming segments and doubling down on what converted.
Over 6 months, the system produced 45 qualified meetings; Pointerz's sales team converted 4 into closed enterprise deals worth $65K+ in contract value.
Blinkins began working with Pointerz in 2022. The six-month program summarized above covers the subsequent 2023 campaign.
“700% increase in leads generated in 2022 — helping position our sales efforts in India, at speed, and with a strong ROI. I highly recommend Jiten.”
— Keith Fleury, CRO / Board Member, on the initial 2022 engagement