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03 / Strategy project

From growth ambition to a strategy you can act on.

Wanting to grow and knowing how to are different things. This project gets you from one to the other: who to sell to, what to say, which channels deserve your money, and what to do in the first 90 days.

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Engagement
Strategy project
Pricing
₹75,000 one-time strategy project
Ideal for
Founders and teams with a growth ambition but no validated acquisition strategy yet.

Who it is for

Is this for you?

  • Founders who are not yet sure which customer segment to focus on
  • Businesses without a clearly defined ICP
  • Teams unsure which acquisition channels deserve investment
  • Companies deciding whether outbound is right for them before they build it

Problems it solves

Where growth usually stalls.

  1. 01

    Too many possible customers.

    Several segments look plausible, and with no way to rank them, each gets half an effort.

  2. 02

    An offer that is hard to say in one line.

    If a buyer cannot quickly see why it matters to them, every channel works harder than it should.

  3. 03

    Spending before knowing where.

    Tools, agencies and ads all get bought before anyone has decided which channel to prioritise.

  4. 04

    Referrals as the only plan.

    Referrals are valuable and unpredictable. A strategy has to say what happens when they slow down.

Scope and deliverables

What the project covers.

  • Market discovery

    We learn your goals, constraints, history and what you have already tried, and research the market you want to win.

  • Business, product and offer assessment

    We examine what you sell, how it is priced and what makes it worth buying.

  • ICP prioritisation

    We define and rank the segments most worth pursuing.

  • Buyer pain points and decision-making

    We research how your buyers experience the problem and how they decide.

  • Competitor and positioning research

    We study how others in your market position themselves and where you can stand apart.

  • Messaging recommendations

    We recommend how to describe the offer to each segment.

  • Channel strategy

    We assess outbound, paid acquisition, partnerships and other channels against your situation.

  • Outbound feasibility assessment

    We assess whether outbound makes sense for your offer, market and deal size.

  • Recommended channel priorities

    We recommend which channels to pursue first, and which to leave for later.

  • Practical 90-day execution roadmap

    We set out what to do, in what order, over your first 90 days.

  • Success metrics and testing framework

    We define what success looks like and how you will test your way towards it.

GTM strategy / ContentsIllustrative structure. Not a client project.
  1. 01Business and offer analysisWhat you sell, how it is priced, why it is worth buying
  2. 02Prioritised ICPSegments ranked, with the reasoning
  3. 03Buyer pains and decision-makingHow the problem is felt and how the purchase is decided
  4. 04Competitor and positioning landscapeWhere you can stand apart
  5. 05Messaging directionHow to describe the offer to each segment
  6. 06Channel assessmentOutbound, paid acquisition, partnerships and others, weighed against your situation
  7. 07Outbound feasibilityWhether outbound fits your offer, market and deal size
  8. 08Channel prioritiesWhat to pursue first and what to leave for later
  9. 0990-day roadmapWhat to do, in what order
  10. 10Success metrics and testing frameworkWhat good looks like and how you will find out

This shows the shape of what is delivered. The content of your strategy depends entirely on your business.

How the engagement works

How the project works.

  1. 01

    Discover

    Founder and stakeholder discovery, and an assessment of your business, product and offer.

  2. 02

    Research

    Buyer, competitor and market research, and ICP prioritisation.

  3. 03

    Evaluate

    We evaluate acquisition channels, including outbound feasibility, paid acquisition and partnerships.

  4. 04

    Recommend

    We recommend messaging and channel priorities.

  5. 05

    Plan

    We build the 90-day roadmap, success metrics and testing framework.

  6. 06

    Present

    We walk you through the strategy and the reasoning, so you can act on it.

Your part

What we need from you.

It works best as a partnership. These are the things only you can do.

  • Give us honest access to your history, numbers and constraints
  • Make the founder and key stakeholders available for discovery
  • Share what you have already tried, including what failed
  • Decide what to do with the recommendations
  • Arrange execution separately, with us or anyone else

Included and excluded

What is and is not part of this.

Included

  • The market discovery, research and assessment listed above
  • Messaging, channel and priority recommendations
  • A practical 90-day execution roadmap
  • Success metrics and a testing framework

Not included

  • Campaign execution, implementation or managed services
  • A guarantee that the strategy will produce a given result
  • Ongoing support after the project, unless agreed in writing

Pricing and commercial structure

What it costs.

₹75,000 one-time strategy project

  • This is strategy and advisory, not ongoing managed execution. Implementation and managed execution can be bought separately.
  • Timeline: approximately 2–3 weeks. These are estimates, not guarantees. Actual timelines depend on scope, how quickly you can respond, infrastructure readiness and the approvals needed. Campaigns do not start sending the moment you pay: they go live once onboarding is complete and you have approved the messaging.
  • Smaller, custom-scoped GTM advisory engagements may also be available. We have not set a fixed price for them, so we scope and quote them after a conversation.
  • We do not state a support period. Any ongoing support is agreed in writing.
  • GST is applicable.
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Expected outputs and ownership

What you receive.

  • A prioritised ICP

    Who to sell to first, and why.

  • A positioning and messaging direction

    What to say, to whom.

  • A channel assessment

    Which channels deserve investment now, and which do not.

  • A 90-day roadmap

    What to do and in what order.

  • A testing framework

    How you will know whether it is working.

Questions

About this service.

What is the difference between outbound setup and GTM strategy?
Outbound Infrastructure & Enablement builds an outbound system and teaches your team to run it. GTM Launch & Discovery works out who to sell to, what to say and which channels to prioritise, and delivers a strategy and a 90-day roadmap. One is infrastructure and enablement. The other is clarity and planning. Many businesses do the strategy first and then decide what to build.
Do you offer smaller GTM engagements?
Smaller, custom-scoped GTM advisory engagements may be available. We have not set a fixed price for them, so we scope and quote them after a conversation.
How long before campaigns go live?
Managed Outbound onboarding is typically 2–4 weeks of initial onboarding and preparation. Outbound Infrastructure & Enablement is approximately 3–4 weeks, and GTM Launch & Discovery is approximately 2–3 weeks. These are estimates, not guarantees. Actual timelines depend on scope, how quickly you can respond, infrastructure readiness and the approvals needed. Campaigns do not start sending the moment you pay: they go live once onboarding is complete and you have approved the messaging.
Do you guarantee meetings or sales?
No. Results depend on your offer, target market, messaging, data quality, deliverability and how quickly your team follows up. We commit to an agreed delivery process, ongoing experimentation, transparent reporting and actionable market intelligence. We do not promise a number of meetings, a sales figure or a revenue outcome.
Who does Blinkins work with?
Indian B2B SaaS companies, IT services and technology consulting businesses, B2B service providers, and established SMEs that sell to other businesses. We also work with founder-led businesses building their first repeatable outbound system, and with sales teams that want better prospecting infrastructure. We are not a fit for consumer businesses.
What happens after a discovery call?
We ask about your business, customers and goals, then recommend the right starting point, or tell you if we are not the right fit. If you want to proceed, we send a proposal so you can decide with the full picture.

Related services

Not quite the right fit?

02 / One-time implementation

Outbound Infrastructure & Enablement

We build your outbound system, launch the initial campaigns, document everything, train your team and hand it all over. You own and operate it afterwards.

₹75,000 one-time implementation01 / Done for you

Managed Outbound

We run your domestic outbound operation, from targeting and campaigns to replies and meeting scheduling, so your team can focus on sales conversations and closing business.

₹50,000/month + ₹10,000 one-time onboarding

Next step

Want clarity before you spend?

Tell us where you want to grow and where you are stuck. We will say whether a strategy project is the right first step.

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