We use both, because they start from different places. AI Ark is where we begin when we can describe the target: the kind of company and the role we want to reach. DiscoLike is where we begin when we'd rather start from companies that already look like our best customers. Know the profile, start with AI Ark; know the examples, start with DiscoLike.
We use both: AI Ark and DiscoLike are our two lead databases.
Building a list from a defined target profile
Searching for companies and contacts that match a described target
Finding lookalikes of your best existing customers
Expanding a market from a short list of known-good companies
| AI Ark | DiscoLike | |
|---|---|---|
| Primary use | Building account and contact lists from a target profile | Finding companies similar to ones you already know |
| Starting point | A description of the target | Examples of companies that already fit |
| Search style | Profile-based search | Lookalike, natural-language or exact-phrase search |
| Pricing | Pricing changes frequently — check AI Ark's website | Pricing changes frequently — check DiscoLike's website |
| Best for | When you can say who you want to reach | When you can point at companies you want more of |
We use AI Ark when the target is something we can describe, such as a company type and a role, and we need a list to work from.
We use DiscoLike when we have a few accounts that are exactly right and want more companies like them.
We keep both because they answer different questions: "who matches this profile?" and "who looks like these accounts?"
